Content Marketitng Strategies for IEO Project

 

In today’s aggressive blockchain ecosystem, many things in context to business are circumscribed by the essence of marketing services. Especially when it comes to dispersing the right amount and significance of the content through various channels. Brand discernibility is not about extravagant marketing budgets or sowing the seeds of your business all over the place. The 7 point blockchain marketing checklist enumerated by us will incorporate everything you require for well-structured marketing operation, irrespective of what your project is about.

A single question that each innovator in the blockchain industry requires to answer is this: “Is your marketing firm the best choice for you?”

Marketing and brand perceptibility is typically outsourced to exclusive agencies that provide IEO Launch services, ieo marketing, and ieo solutions. An IEO development company successfully plays this role. It illustrates how vital it is to the survival of any given project, particularly in an emerging discipline like blockchain technology. Nevertheless, you don’t simply rush into any marketing plan without reckoning out what you really aspire to accomplish.

Illustrated below is the 7 point blockchain marketing checklist that all projects must acknowledge:

1. SEO

Search Engine Optimization (SEO) creates brand visibility. If you aspire to market a brand powerfully online, it must be simple to discover.

The objective of Search Engine Optimization is to boost the volume of traffic that a website gains. To accomplish this, you must explore out keywords that interest to people within the blockchain industry, and that of your project in particular. It could be gaming, health, finance or any new industry. Knowledge of how the platforms’ algorithm functions through searches will allow you to design your ad pieces strategically for greatest impression.

Many marketing firms concentrate only on Google, while additional search engines like Yahoo and Yandex, even Youtube and Quora, are not utilized to the core. Collectively these platforms’ search engines are a significant driver of traffic when it comes to online advertising. It is necessary to have a sharp perception of how to optimize multiple channels and maximize scope.

2. Google and Social Media Advertising

Google advertising not only places your product on relevant websites but also enables one to obtain insight into Google’s audience data. This enables agencies to customize the content directly for their targeted audience.

Additional tools external to targeting and the presentation of ads are exercises like retargeting. It is the process of combining Google analytics to your website to trace audience response and set convertible aims. With this knowledge, you can recognize a users’ response and target ads, especially to them, ascertaining a record of users already intrigued by the site but also who require a little added incentive.

On the other hand, social media has become an essential communication channel in today’s business. About half of the whole world’s population is engaged in social media. Though it is a great marketing channel, it is vital to learn how the algorithms on these platforms operate. Facebook, for instance, prioritizes person-to-person relations over person-to-business relationships, so to completely maximize social media advertising, a monthly budget is needed.

Nevertheless, these platforms have grown to be extremely efficient channels for engaging audiences.

3. Conversation and Trust Signals

Trust signals are components used on a website to instill faith in your project. They are the small peculiarities that can convert a visitor into a buyer. Trust signals also involve having your project emerge from diverse sources when searched for. Viewing a project discussed outside of their own website and of course, positively further strengthens trust in the product/client/service.

In some circumstances, particularly projects that deal with investments, regulatory consents can satisfy. However, in marketing, it is always smart to prefer agencies that employ and understand these trust signals and seals of approval.

These, joined with the conversation, are powerful development beacons. A conversion is a procedure of converting interest into investment. It produces an experience, which, when backed with good trust signals, proceeds for a successful marketing exercise.

4. PR and Real News Pickup

The blockchain industry is in the plane of progressive development and accelerated expansion. A lot of things are occurring at a similar time in this industry. Like many industries, it has become prominent as an active part of the community to stay in the know. This proffers news pickup and PR real strategic channels for audience engagement.

Getting mentions of products on relevant news and PR features on esteemed editorials are avenues that are employed by marketers in the blockchain industry. One often encounters appraisals and quotes from industry leaders and team members of projects on driving matters. This model gains numerous things:

• It grants insight over pushing issues in the industry.
• It aids in the enlightenment of the masses and at times, initiates engagements on the matter at hand.

It is an avenue to increase personal acclaim or that of a project that the expert is affiliated with.

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Why Legal Audits shouldn’t be underestimated for your IEO Project

 

IEO exchanges are more trustworthy than any other exchange program as the potential of projects is stated before the sale of tokens. When details are provided to the communities involved, the reputation of projects offering is safeguarded.

IEO is conducted on cryptocurrency exchange platforms where the process is administrated by the crypto exchange on the startup’s behalf that wants to raise funds from newly issued tokens. Token issuers have to pay a listing fee with sell percentage during IEO as the token sale is made on exchange platforms. When IEO is over, tokens are sold on the exchange platform in return. The exchange is mostly incentivized to initiate token marketing operations because cryptocurrency exchange charges a small percentage for the amount of token sold.

Legal audit and its importance in IEO

In every business, auditing plays an essential role, but no more than in ICO or IEO or STO. There are successful Initial Coin Offering companies said that they would bring in capital companies to order them so that we can get the element of legitimacy. With the help of auditing, the Initial Exchange Offering Services can serve as an important purpose in the most rating their commitment towards transparency in the market. There are several companies providing audit reporting services to the IEO by understanding their landscape and process.

Why Legal Audits shouldn't be underestimated for your IEO Project

• The IEO model is prone to fall under security regulations as the token grants access to a company’s product or service or means of payment. The hybrid model possesses the features of an investment instrument.
• The exchange acts as a broker and uses the platform to provide a market for entrepreneurs. The listing fee and commissions are offered on fundraising. The exchange uses the token immediately after IEO for secondary trading, speculation, and potential profit that attracts participation.
• The involved investors and companies belong to different parts of the world with different norms and different jurisdictions. Some countries allow fundraising events on platforms without even listing as a broker or shareholder.
• If a token is deemed transferable security, the issuer is requested to prospect the requirements in the jurisdiction in which the offer is conducted. In the European Union, the lowest amount for exemption from prospectus rules is EUR 1 million, which can differ in different jurisdictions.
• Local regulations of jurisdictions on the IEO platform regulate the onboarding of investors from different parts of the world. The financial elements are marketed to the public that triggers the regulatory approvals and licensing of the business. This is done keeping in mind the area and nature of business.

Auditing For An IEO Covers The Following Areas

Reviewing the structure of data protection governance working to ensure that the unit is in compliance with all the accurate regulations and data protection

• Also, the manual management of records along with the electronic management containing the personal information of the organization also gets covered
• Request regarding the sharing of the data, agreements with the third parties and the personal data
• The auditing process gets placed with the motive to ensure that adequate security has been held by the IEO to ensure adequate security.
• The financial records and distribution, along with verification of expenses and capital, are also covered under the legal audit for IEO Development Services.

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How Market Making Will Help You Gain Traction For Your ICO Token

 

Do you know why many successful ICO projects fail? The reason behind the failure is the lack of token liquidity. Even if you are successful in selling the tokens and raising funds, you need to make sure the tokens gain traction. And it can only happen if there is liquidity in the market for your tokens.

This doesn’t happen naturally as ICO tokens lack liquidity. You have to take some extra steps and put in extra effort to generate liquidity in order to gain traction for your token.

Most ICO project owners appoint market makers for this process. You can approach various companies for ICO Development Services. They will help you in selecting good market makers for your project.

Do you know who market makers are? If yes, you might know how important a role they play in creating liquidity in the market. If no, we can guide you. In this post, we will discuss about market making and show you how it will help you gain traction for your ICO token. So let’s begin.

What is Market Making?

Market making is a process in which the company hires market makers to create liquidity for their tokens in the crypto market. They create liquidity by trading the tokens in the market. They create a tight spread to increase liquidity. In this process, the market makers will buy a token at a lower price and sell at a slightly higher price to maintain spread. Spread = Ask price (selling price) – Bid price (buying price). The disparity betwixt the bid price and the asking price is the spread. Liquidity increases when the spread is tight, i.e., less difference. The market makers earn a profit on the spread.

Market makers are the ones who are involved in the market making process. There are many professional market makers who help to increase the token liquidity in the market. They will make a market for your token to perform. You can choose a good market maker for your ICO token. They usually charge fees for their service. Although they are involved in buying and selling tokens, they are not investors.

Example of Market Making:

Mr. A launched an ICO and appointed Market Makers B to create liquidity for the token. The current rate of the token is 50. Now the market maker B will quote a bid price of 45 and ask price of 55 for the same token. They will but the token for 45 and sell it for 55, thereby making a profit of 10. The spread will be 10. 

They will continue this way to increase the liquidity by the tight spread. When the spread is tight, the volume of trade will increase, creating more liquidity and making the token a hit in the market.

How is Market Making important to gain traction for the token?

Here we will show you how market-making helps to solve your ICO token’s liquidity issues and helps it to gain traction. Here are the benefits of market-making.

• Increased Liquidity:

As we have discussed above, the main advantage of market making is increased liquidity of token. If you appoint market makers, they will provide the token liquidity to the investors. This will help you gain more investors and increase more liquidity for your token in the market.

• Liquidity lures more investors:

When the spread is tight, there is a lesser risk. New investors are risk-averse; they will never invest in tokens with larger spreads. When the spread is tight, new investors will be attracted to the token. Your token will gain the attention of institutional investors. They are a sophisticated group of investors. These investors are healthy for your token. They will bring a certain reputation to your token.

• Liquidity cycle:

Once marketing making increases the liquidity for your token in the market, it will start a liquidity cycle. The token liquidity will bring more entries in the order book. This will further increase the liquidity for investors. Once the number of investors increases, the trading volume will increase. 

When there is a high trading volume, market makers will get involved for free. They make huge profits on trading volumes. This will help you negotiate with exchanges. You will get more power to launch another ICO project. So once the market makers start the liquidity cycle, the liquidity will remain in the market, even without paying the market makers.

• Token price increases:

When more and more people start investing in your token, the demand for your token will increase. And with higher demand, the price of the token will increase. It will increase the value of the token in the market. It will also increase the token trading volume. With an increase in volume, the profit will increase, which will further increase the demand for the token.

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What Are Smart Contracts And How It IS Related To Trading

 

Do you know what smart contracts are? If yes, you might know how it is being used in major sectors like Finance, Healthcare, Real Estate, Automobile, Supply Chain, and Management. Even the Government is planning to use it for elections. 

But it was first introduced in the crypto market. Do you know the technology behind crypto trading? The main technology is blockchain. But nowadays, trading platforms are using smart contracts to facilitate crypto trade. 

White label cryptocurrency exchange uses smart contracts to facilitate crypto trade. Do you know how ICO tokens are created and sold? It is done by using smart contracts. It is safe to say that smart contracts have become a very important part of the crypto market and crypto trading.

Many people still don’t have any idea about smart contracts. So in this post, we are going to help you understand what exactly smart contracts are. We are also going to discuss how it is reacted to trading in the crypto market.

Smart Contracts

In technical terms, it is a computer protocol. This protocol works like a contract. It is like a digital contract. Do you know how a contract works? In a contract, two parties agree to certain terms and conditions. Once these conditions are met, the contract is executed. 

Similarly, a smart contract is a computer program which works on the blockchain. Here the terms and conditions are written in codes. When the terms and conditions are fulfilled by both parties, the contract gets executed on its own. Once the contract is executed, it is updated across the blockchain network.

The idea was coined by Nick Szabo. He was a cryptographer. In 1994, he taught of using computer codes to write contracts and make it digital. However, it took 21 years for this idea to be implemented. In 2015, the first smart contract was developed. It was done by Vitalik Buterin. He is the founder of Ethereum. 

A smart contract basically can be understood with the help of these three terms.

• Agreement: It is an agreement between two parties. The agreement is in the form of a written code. It runs on the blockchain. These codes are stored in a public ledger, which everybody can see but cannot be changed.
• Processing: The blockchain network processes the transaction agreement. There is no third party or mediator involved. 
• Execution: Once the conditions of the contract are met, it gets executed automatically. There is no one to stop or intervene. 

If you still have doubts about smart contracts, this example will help you.

Example

You have conducted an ICO. The smart contract is made on Ethereum Blockchain. The smart contract will contain an agreement between you and the investors. Suppose you have 100,000 Tokens. Now, you want to raise 1,000,000 Ether, so you need to sell one token for 10 Ether. Now, you need to create a smart contract which will help you to transfer 1 Token for 10 Ether. The smart contract will look like,

“WHEN the investor pays 10 Ether to you, THEN he will get ownership of 1 token.”

As per the smart contract, when you receive 10 Ether from an investor, he will automatically receive one token. You don’t need to go to any lawyer to create an agreement. With smart contracts, you can develop your own contract. The mechanism behind smart contracts is simple. Once the terms and conditions of the contracts are met, it gets executed.

Smart Contracts and Crypto Trading

Nowadays, people are starting to use smart contracts for every sector and industry. But smart contracts are mostly used in the crypto world. Most of the white label crypto exchange software is developed using the smart contract and blockchain technology. After blockchain technology, it is the second most adopted technology. Here, we will show you how smart contracts are related to crypto trading.

Crowdfunding: We all are aware of the crypto crowdfunding technique. If you want to raise money for your business, the simplest way to so is by using crypto crowdfunding techniques like ICO, IEO, and STO. To do this, you need to smart contracts. You can start your own project using the blockchain technology. 

Now in order to raise funds, you need to choose a blockchain platform. Let’s assume you are raising the money through the Ethereum Platform. So first, you need to create a token and then a smart contract to sell the token to raise money. 

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